Connecting with the people of Instagram is tricky if you do it lightly. The competition with companies that have quality profiles is quite high and therefore we must strive to attract potential followers to generate interaction, fame, and sales, which are, after all, the 3 reasons why we create a business profile on this social network.
Instagram’s growth in recent years has given way to a host of options and tools that help us reach users interested in our product and service faster (both for purchasing and for investing in it as a partner). So to help you with these benefits, here are 5 tips you should implement to increase the quality of your network of contacts and users within the app of the moment, tips that have already been discussed in the famous garyvaynerchuk.com.
1- Explore new contacts from any of these options
The search by people, tags and places section should be the daily bread to try to find more reach and connect with contacts of great value for your business. If you don’t know how, just place the magnifying glass icon in the Instagram feed, click on the Search tab and choose the type of search (People, hashtags or places).
In the People section, you can search for potential users in interaction (not to be confused with a number of followers). Now, in the hashtags part you can place the keywords of your business and there you will see the publications of potential and not so potential users. Finally, in the places section, you have the ideal tool at your disposal to find out how the accounts of the companies that are your competitors move and you can also see users with whom you can have conversations to increase the brand’s reach.
Luckily and to the benefit of all interested parties, Instagram has added the possibility of following hashtags of any kind, so you can see the latest and main publications (the ones that have the most reach in the application).
2- Study the users, their tastes, and activities
Establishing a successful network of contacts without first having studied the users, influencers and other people or groups with prestige in the sector in which you want to enter is like swimming blindly in the middle of the sea. Before immersing yourself in this incredible and competitive world, you must study for a long time the way in which users interact with the influencers of the market you want to reach.
Some time ago, in a marketing class, I heard a professional say that if his business went bankrupt, he would invest 80% of everything he has in user studies and advertising and the other 20% would leave it to the product investment. Today, months later, I can understand that studies, analysis, and patience bear fruit in the digital world if the results shown by the metrics are put into practice.
3- Take advantage of the message section
Direct messaging (DM) allows you to reach any user on Instagram by simply typing a message. To do this, go to the account where you want to write the text, click on the 3 vertical dots on the right side of the panel and then select the Send message option. Once you have done this, you must find the right words to reach the user in a few seconds and without wasting time.
It doesn’t matter if you are an ordinary user, a new user, an influencer or an artist, the direct messages section will bring you closer to your audience and where you want to go.
4- Be attractive and accurate when sending direct messages
After understanding the content they upload, how they upload it, and the responses from followers, you can spend time trying to reach the person who knows the market with a well-developed direct message to reach the user in seconds and without wasting time. Remember that the thing is that it benefits you and your company and that he can also benefit from it (and why not, that it becomes viral) to the point of wanting to collaborate with your project.
5- Better quality than quantity, always
Even if you think it’s better to have 3,000 followers, 20 I like it and just 1 comment, you should focus on the fact that it’s better to have 600 followers but that each post is over 60-70 I like it and generates more than 4-5 comments. There are a number of reasons for this: you create engaging content, you set up questions for your audience and users to make more contact by responding to them, and there is an effort to study what things move the most on the social network.
Interaction is a fundamental step in Instagram and trying to connect with users is not always easy due to the type of market you are in. However, by following each of these steps you will be closer to having a potential and lasting network of contacts.
It is said that even if things do not go well for a week or two, you should not stop trying for the first four months. The project should not change if it is not positive, what should be improved is the strategy in which it is proposed, especially if it is on social networks.
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