Instagram is testing a new design for the Explore section, which will make it easier for users to discover new content.
Instagram will add categories to the Explore section
In the beta version of Instagram, it changes the dynamics of Explore, as it does not present the suggestions as a whole, but is divided into themes. Users will find, for example, categories with animals, people, photographs, etc.
These themes are displayed at the top, as a kind of menu that scrolls to show all the available possibilities. And of course, there will be a category with personalized suggestions taking into account the tastes of users. Following this line, we will find photos, videos and hashtags to facilitate the search.
Instagram has always paid great attention to adding features that make it easy for users to discover new accounts or hashtags related to their interests. You have tried different dynamics, but the Explore section has never had a defined dynamic.
At the moment, this new design is only available to a select group of users participating in the Instagram beta program. It may soon be extended to all users, once they refine every detail and ensure that this new dynamic works well.
Those who wish to participate in the beta program can do so by following the instructions detailed in this link. However, this does not ensure that they will always have the opportunity to try out the new features, as access is sometimes limited.