The Instagram team has revealed the secret behind its famous algorithm. Yes, the one that was implemented in 2016, putting many of its users in a bad mood, as it changed the dynamics of the feed, leaving aside the inverse chronological order.
In a meeting with the media, Julian Gutman, shared some details of its dynamics, and the main factors that come into play for the algorithm to offer a personalized feed, based on user behaviour.
As mentioned in TC, analyzing our previous activity at Instagram, automatic learning will predict which publications will arouse our interest, taking into account the content of the publication. Another factor taken into account is the date on which publications were shared, as it will prioritize the newest ones.
And the third factor is the relationship or interaction we have with the creator of the publication. That is, if in the past we have interacted a lot (likes, comments, etc) with the publications of a certain user, their content will have priority in our feed.
Taking all these factors into account, the algorithm organizes our feed. And then, it goes to a second stage, where it takes into account the frequency with which we use Instagram, the number of users we follow and the time we spend in the feed.
So, finally, when we open Instagram, the algorithm will present the content as if it were a wizard… showing us the best posts since we last logged on, from a diverse group of users, taking into account the amount of time we spend.
This does not mean that Instagram hides publications, just customize the feed so that we can see the most relevant content for us, but if we keep on scrolling we will see the rest of the publications without any problems.
And while the Instagram team knows that users still miss the chronological feed, they consider the algorithm a success. According to his data, the dynamics proposed by the algorithm has enabled users to view up to 90% of their friends’ publications.
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