Facebook introduces augmented reality in their ads

Ads on Facebook have always been a controversial topic. In the beginning, because there were too many. The number of ads has gone down, but now the ads are mixed among the posts you see in your feed. In addition to being ads related to searches, you’ve done. But, the social network decides to introduce something to make them stand out even more. They enter augmented reality.

YouTube video

Facebook introduces augmented reality in their ads

When they bought Oculus, it was already clear that the company was interested in developing virtual reality and augmented reality. Also, it seems to confirm with this new measure. 

Augmented reality on Facebook

These are new filters for the camera that are activated by elements of the real world. When this occurs, they trigger effects in augmented reality. At the moment they have been introduced to promote two films that will soon arrive in theaters (Ready Player One and Wrinkle in Time). But this seems to be merely a beginning of the use of augmented reality.

When you open the camera and focus on a promotional image of one of the two films, scenes related to them are generated. So it can be considered as a variant of the masks that exist in the application. Although now a little more in a big way.

Facebook is carrying out these first tests with companies. Also, the social network plans that all developers can make use of them and create content with augmented reality. It seems that it will be throughout April when this new tool emerges. Thanks to it you can create this kind of material on the social network.

Facebook introduces augmented reality in their ads, Facebook introduces augmented reality in their ads, Optocrypto

Meet David, the visionary CEO of Optocrypto, a dynamic leader at the forefront of technological innovation. With an unwavering passion for the ever-evolving world of technology, David is dedicated to unraveling the myriad benefits of the latest advancements. As a seasoned professional, he brings a wealth of expertise to the table, steering Optocrypto toward new heights of success.