Snap Inc, the owner of Snapchat, finally opens up to third-party creators joining in to generate Augmented Reality experiences. In this sense, has just launched Lens Studio, a free desktop application for Windows and Mac systems. In which people can create their own experiences of Augmented Reality through Lenses for Snapchat.
Snapchat launches Lens Studio, to create Augmented Reality experiences
Once they have been created, you will receive a special Snapcode, in moderation and for one year. Also, you can promote through the channels they deem appropriate. So that users can scan and use them for a maximum of 24 hours. Lens Studio will allow you to create Augmented Reality experiences related to World Lenses. So that at the moment you will not be able to create masks. Or other elements to make selfies and yes elements, both dynamic and static. Both in 2D and 3D, to place in the world deal with the possibility of interacting with him.
This release comes right after Facebook launched its AR Studio platform in public beta, enabling third parties to generate Augmented Reality experiences for its camera function.
It will already depend on the third creators to see if they consider appropriate to invest resources in creating these experiences for Snapchat according to the audiences of the application. Although from Snap Inc. they hope to repeat the success obtained with the Geofilters. Besides, from Snap Inc., this opening could allow you more revenue concerning the creation of sponsored Augmented Reality objects by any brand that wants it.
To encourage creators to carry out their own experiences. In the future, Lens Studio Challenges will be launched after which they will offer rewards based on the creation of lenses that match the topic or topic proposed.