Apple and Zeiss Work Together for New Augmented Reality

Zeiss and Apple Collaborate on Augmented Reality

Zeiss, a well-known lens and glass manufacturer, is making a foray into the world of augmented reality (AR) through a partnership with tech giant Apple. Rumors suggest that this collaboration will result in a groundbreaking AR hardware product set to debut later in 2017 or early 2018.

These speculations have been circulating online, with unofficial sources at CES 2017 leaking information about Zeiss and Apple’s joint project. According to these sources, Zeiss is developing specialized lightweight lenses designed for augmented reality applications, and their product is expected to hit the market later this year.

Notably, this isn’t Apple’s first venture into the realm of virtual and augmented reality. Following the success of Snapchat’s Spectacles, Apple unveiled its own plans for smart glasses. This time, Apple is focusing its efforts on the optical market and has joined forces with Zeiss to create a product akin to Google Glass.

Anticipating the Augmented Reality Revolution

Anticipation and optimism surround the prospects of augmented reality. Experts and enthusiasts alike believe that AR will gradually become an integral part of our daily lives, and its impact on the optical market is expected to be substantial.

As the collaboration between Zeiss and Apple unfolds, the tech world eagerly awaits the unveiling of their AR product. With the collective expertise and innovation of these two companies, the future of augmented reality holds exciting possibilities.