According to network sources, Apple’s iPhone sales in China continued to rise in April. This is partly due to the introduction of the more affordable iPhone SE, as well as the gradual opening of stores in the country, where work was suspended due to the coronavirus pandemic.
A sharp decline in sales was recorded earlier this year when China introduced strict quarantine measures. Analysts are now forecasting quite a positive momentum for Apple’s sales growth as the country gradually recovers from the epidemic.
iPhone sales in China were reportedly down 60 percent year-on-year in February 2020. Apple was forced to close all its stores for several weeks and work only resumed in mid-March.
According to CINNO Research, Apple sold 3.9 million iPhones in China in April this year, 160% more than in March, when the company sold only 1.5 million smartphones. Data from research company IDC suggests that Apple sold about 3 million iPhones in China in April, about 30% more than last month. It is worth noting that the sales, in this case, refer to the number of smartphones Apple sold to its retail partners.
Apple sells its products in China through several official resellers, one of which is the Tmall platform, which is owned by Almaba. Revenues from sales of all Apple product categories through Tmall in April were up 40 percent month-on-month to a total of $127.6 million. At the same time, revenues from iPhone sales increased by 33 percent and totaled $80 million.
Apple launched iPhone SE (2020) in mid-April, the same month that the smartphone was launched in China. According to CINNO Research, this model accounts for 24 percent of the total number of iPhones sold in April. According to IDC estimates, the iPhone SE (2020) accounted for only 8% of the total number of smartphones delivered in the reporting period.
The analytical data show that in China, the situation is generally conducive to further growth of Apple’s business.