Zara deploys augmented reality in its stores

Little by little, the big brands are getting involved in augmented reality. Zara, in turn, played the game by announcing the launch of an AR application in its stores from April 18. Further proof of the marketing potential of this technology.

Zara deploys augmented reality in its stores, Zara deploys augmented reality in its stores,

Zara deploys augmented reality in its stores

This Monday, the chain of stores Zara announced the arrival of a particular phenomenon in its establishments. After the eBay boxes, it’s up to the world’s largest clothing retailer to get into the dance. Indeed, next April 18 will see the arrival of augmented reality in the brand’s stores. From the ZARA AR application, customers will thus have access to several functionalities intended to facilitate their purchases.

Augmented reality at Zara’s marketing service

Zara, therefore, wants to offer its customers an augmented reality experience. This one is both simple and instinctive. All you have to do is point your smartphone (equipped with the ZARA AR application) at specific shop windows to see the models come to life. It should even be possible to try on the clothes (virtually) to get a better idea of what you are buying. Sales, in fact, remain at the heart of the brand’s concerns. So, once an item is selected, just one click is enough to get it.

However, the application is not limited to the 120 stores concerned by the operation. It can also be used during an online purchase, always via augmented reality. It will thus be possible to access a visual of the product so that the customer is sure of his order. The application will probably soon make the news, perhaps followed by a small leap in Zara’s finances.