Swatch has lost a market value of 1000 M $ after presenting Apple Watch 3

Renewed or die. During the Sept. 12 launch of new Apple products, Tim Cook noted that “the company is the one that sells the most watches in the world today,” overtaking traditional manufacturers like Swatch, which was mentioned in the conference expressly. The result has been that the Swiss company has seen its shares fall 4.5%.

Since the Swiss company has a market value of 21 billion dollars, that represents around 945 M $ lost value in two days. Analysts and investors have put pressure on this traditional watch manufacturer because it is not adapting to the times. Maybe something unfair, because smart watches are still a niche product, although Apple is leading the public to forced marches.

ZTE Quartz Smart Watch With Android Wear 2.0

Also, the real problem facing Swatch is coming. As analysts say the company will lose around 10% of its value in the next month. Sales of high-end mechanical watches are not going to be affected by smart watches and short-term activity wristbands. But they are affecting the mid- and low-range sector where Swatch has the majority of its business.

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Apple Watch Series 3 (38mm) Features

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