Xiaomi today officially launched its new POCO brand. It is an independent brand under which new models are introduced. Although this company has a very clear market segment since it will be dedicated to the production and introduction of high-end phones. So it is born with a very clear idea and a clear concept.
POCO: The new high-end brand from Xiaomi
In these weeks we have received leaks from Pocophone F1, which will be the first phone to be introduced within this new brand of the Chinese company.
Xiaomi creates POCO
POCO phones will be introduced for the premium and high-end segment. The brand says that its phones will be of high quality, but above all will be distinguished by their speed. That’s why many people think that Xiaomi is looking to go hunting for OnePlus with this new brand of phone. The two trademarks have similar terms.
Although POCO phones will not be cheap, they will be more expensive than the Xiaomi models. Both brands will share the production chain, but the new brand will always operate independently.
Today is a special day. I’m excited to start sharing more about the new project I’ve been working on. Wish me luck! @IndiaPOCO @GlobalPocophone pic.twitter.com/tZcAUjmgI5
— Jai Mani (@jaimani) August 9, 2018
There is a new event planned for the end of August in Paris. We will probably reveal more details about the brand and we may know the first brand phone number. Its models are expected to be launched on the international market, including China, India, and Europe. We will follow the event in Paris.
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