Microsoft adds a new dynamic for developers who want to publish products to the Microsoft Store.
Microsoft now allows developers to test their apps with a private audience
From now on, you will be able to test your apps or games, with a private audience inside the shop, without these being visible to the rest of the users. This way, developers can choose the user group to test their product, and no one else can access it, even if they have the direct link.
A simple dynamic to test the user experience and the performance of the product, without exposing it publicly. And user group management is done directly from Dev Center, so there’s no need to complicate it with a new tool or work environment.
They can add new members at any time (they only need to have a Microsoft account), analyze the feedback they leave behind, and change their settings from private to public, when they feel their product is ready for launch.
They can do the process manually, or they can set a date (as if you see in the image) for the publication of the product. It’s simple, and they won’t have to rely on third-party solutions to create a tester program.
One thing to keep in mind is that this dynamic can only be used with applications or games that have not yet been released in the Store.