Intel CEO Bob Swan admits that the company has failed in 2019

Bob Swan has published an open letter to express some of his conclusions. The CEO of Intel admits that 2019 was not what he expected.

It is clever to correct and above all to be self-critical. Bob Swan has demonstrated this in an open letter to all manufacturers, customers, partners and employees. This “standstill” caused by the corona virus is making many people think and reconsider. After a successful year for AMD, the other side of the coin remains to be seen, it is the Intel with few ideas and many problems. Here are the details left by Bob Swan.

Bob Swan admits that they failed in 2019

With the AMD revolution in desktop chips, Intel was slow and a bit clumsy in its planning. It’s not crazy either, as it’s difficult to counter such a big revolution in such a short time (2017-2019). Bob Swan, Intel’s CEO, was heavily criticized for the brand’s plans and roadmaps. He reflected on Intel’s situation by publishing an open letter.

Among other things, he talked about what he expects for this year and the comments of George Davids, Intel’s CFO. He said that “10 nm will not be as strong as expected from 14 nm”. With this in mind, Bob assures that they have partially failed and that they have raised expectations for 2019 too much. He went on to say more with these words, saying quite clearly…

Our goal is to play a much bigger role in the success of our customers. To do this, we must ensure that we exceed our expectations and deliver what they need and when they need it. Sometimes we missed that last year, and that was unacceptable.

Customers look to Intel for a chain of high-performance products and technologies that are essential to their success. They’re looking for products designed for privacy and security. The responsibility comes with the territory. We will improve our performance.

At Intel, they recognize the importance of the node crossing

When we look back in the Professional Review, we can see that we have informed you of the extent of the problems that Intel had in 2019. The Americans have had many open fronts: privacy, security and, most importantly, the transition from nodes.

It was almost impossible for them to switch from 14 to 10 nm, a situation that AMD took advantage of. Intel’s big rival offered more advanced lithography on desktop chips and took maximum advantage of this progress.

Davis, Intel’s CFO, talked about this and said that “Intel needs to accelerate the transition” between the 10nm and 7nm nodes. Then it would be necessary to do the same with the 7nm and 5nm nodes to “regain leadership of the process”. The theory is good, but what should Intel do to achieve this? We know that the methods of 2019 will not be the solution.

In his letter, Swan praised Moore’s Law and mentioned that there are technologies in the future that could keep the company in the spotlight.

To keep Gordon Moore’s vision alive, we invest in the 6 pillars of technology that make up our product leadership: processes and packaging, architectures, storage, connectivity, security technologies and software. At the same time Intel Labs is researching new approaches to data processing, such as neuro-morphic, probabilistic and quantum methods.

In this letter, the CEO admits many things about 2019, but is cautious and has made no promises about Tiger Lake or Comet Lake-S, families of chips that are coming. At the end of the letter, Intel knows that it was not up to the task last year and shows some self-criticism and concern about the pandemic. As for the pandemic, we have already told you about Swan’s announcement.

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