Google is expanding the educational programs of the Analytics Academy with a new free online course: Google Analytics for Power Users.
This course is aimed at users who already use Google Analytics and know the basic functions but want to familiarize themselves with new techniques to apply them to their websites. The course program consists of 4 modules and can be completed at any time at the desired pace.
During the class, we discuss which traffic sources are most useful, which products work, how to define the KPIs to be used, how to identify high-performance content and other tips and strategies.
It can take 4-5 hours to complete the entire course, and if you want to receive a Google Certificate, you must complete all assessments and receive at least 80% for each course. One thing you should note is that the certificate is associated with the Google Account (it does not accept G-Suite accounts) that we use for registration, and then it cannot be transferred to another account.
On the other hand, users who find this course too advanced for their knowledge can consult the Google Analytics for Beginners course, which is available in Spanish, free of charge.