Facebook is working to make it easier for advertisers to create ads from mobile devices by launching new editing tools in the Ad Manager.
A set of features that will help brands edit those little ad details without having to resort to other applications or tools. For example, ad templates will be added that combine different elements (text, stickers, shapes, etc.), which can be customized according to the advertiser’s criteria.
A cropping function is also added, so that images can be edited without relying on other solutions, and can be automatically integrated into ads.
On the other hand, there is a function to apply text to ads, choosing different fonts, sizes and some options to adjust the opacity. And as a bonus, it has a text checker that will notify the advertiser if the text complies with Facebook policies, or not.
And, if you want to add a more personalized touch to your ad style, there are also features for adding color filters and stickers or logos. In this way, advertisers will be able to add their brand logo as well as their characteristic colors.
These features are available in the newest update to the Facebook Ads app, both on iOS and Android.