Facebook will add tools to enhance the interactive video experience

Facebook aims to improve the video experience on the platform by adding new technologies such as people group to create new interactive experiences.

video experience, Facebook will add tools to enhance the interactive video experience,

As reported by TC, Facebook acquired the technology and equipment behind Vidpresso, a startup founded in 2012 dedicated to enhancing the experience of interactive content in various social media such as Periscope, YouTube, Facebook Live, and others.

For example, it uses a range of tools to help its customers realize the full potential of surveys, graphics and other interactive elements in its content. Vidpresso has a broad portfolio of clients, including various media, journalists, television stations, independent creators, and many more.

How is Facebook going to enhance the interactive video experience?

According to TC, Facebook wants to strengthen its strategy to take video content to the next level with new tools for content creators. And that acquisition will allow this momentum to be realized, as reflected by the Vidpresso team in the acquisition note they shared:

By joining Facebook, we can offer our tools to a much broader audience than just our top publishing partners. Finally, it will allow us to put these tools in the hands of the Creators so that they can focus on their content and make it look great without spending much time or money on it.

Facebook wants more videos, interactive, high-quality content. We will see if you can make a tempting suggestion to bet on this change in the platform.