Facebook’s problems don’t seem to be over. After the Cambridge Analytica scandal erupted, there was an endless succession of new controversies, leaked data and bugs that left users’ private information exposed.
In this context, it seems that Facebook is looking for reinforcements to combat at least one of its biggest problems, the spread of false news on the platform.
According to TC, Facebook is acquiring Bloomsbury AI. A company that developed an AI capable of reading documents and answering questions related to that content, giving its customers the ability to use it on their own websites or documents to improve the user experience.
TC sources say Facebook plans to use both the technology and the team behind Bloomsbury AI to strengthen its strategy to combat false news and encourage content moderation. Recently, Facebook announced a series of measures and new dynamics to attack the viralization of fake news, but they are not producing the expected results.
Perhaps with this acquisition, Facebook will find a new approach, combining the experience of a specialized team and the potential of AI. Facebook has not provided any comments at this time, so the reasons for and details of the acquisition have yet to be revealed.