Essential is the company founded by Andy Rubin, one of the creators of Android. Last year they launched their first phone to market, which has been a notable sales failure for the firm. But, they announced that this year the new generation of phones will arrive, with the Essential Phone 2. Although it finally looks like this isn’t going to happen. Because the phone’s launch is cancelled.
The company is not going through its best times and its future is very uncertain, so the launch is cancelled. In addition, they say they will only launch products that they believe will be relevant.
Andy Rubin’s company has never finished working well. There have been many problems with it, and the failure of your phone hasn’t helped much either. Although it seems that the situation is worse than most would expect. Rubin is currently looking for possible outlets for the company. His plans are to sell it to another company.
So it’s possible that in a few months there will be a company that buys Essential. Rubin has already been in contact with banks and audit firms to discuss the possibilities, as well as financing options. This shows that the company is not working well.
That’s why the cancellation of the phone is a fact that catches many by surprise. It seems logical, considering the low impact of its first device on the market. In addition to the many problems, they are having now, also financial. The question is what’s going to happen to the company. Looks like we’ll have to wait a little longer to find out.
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