Deep Eye is a new online platform developed by True Insight designed for professionals such as designers, interface developers, advertisers, among others, to test whether their visual content will receive the expected attention if published on different media.
The results will come in the form of a predictive report, which will arrive in a few minutes, showing through a heat map those areas that can really attract the attention of consumers and whether these areas can correspond to their contents or to elements outside of them.
On the basis of this report, professionals will only have to correct any errors that may be caused by consumers’ lack of attention to their content in order to make them more effective and optimal to receive the attention they expect.
In addition, this tool can serve as a perfect substitute for reports from eye tracking studies, which usually take much longer to complete.
Deep Eye has a deep learning system and predictive capabilities to provide reports on the visual attention of visual content to different segments of consumers, by gender, race, age, etc..