Apple Mobile Augmented Reality, a new patent technology from Apple. Apple’s Mobile Augmented Reality, with the superimposition of visions in the real world, is technically more advanced than Microsoft’s HoloLens. Although Apple CEO Tim Cook previously hinted at the potential of Augmented Reality (AR) development, the company is now making substantial investments in this field. Rumors suggest that Apple is working on an augmented reality helmet, though the company has not officially confirmed this.