Apple pushes new policy in the U.S., Canada: extends AppleCare+ purchase period for customers. Apple’s retail and customer service teams in the U.S., Canada, and other markets recently announced a new policy that extends the period during which users can purchase AppleCare+ service after they purchase Apple equipment and allows users to sign up for warranty and service plans within 60 days of purchasing an Apple hardware product.
Apple forces new policy in the U.S., Canada: extends the period during which users can purchase AppleCare+ service
According to an email from Apple, this gives customers more options for protecting their devices and taking full advantage of AppleCare +. However, this offer applies to the full price of AppleCare+, rather than paying a monthly fee or paying in installments with an Apple Card credit card. And before users purchase service, Apple representatives will inspect the device to make sure it is not damaged before adding service.
Tim Cook, Apple’s CEO, said the new coronavirus epidemic is affecting demand for AppleCare. Giving users more time to decide whether to purchase AppleCare+ service may also help offset the impact of the epidemic on AppleCare sales.
As you know, AppleCare+ Service is Apple’s official premium technical support service for iPhone, Mac, iPad, and Apple Watch. Purchases are covered by a two-year warranty and two accidental damage warranties.
However, AppleCare+ service is more expensive, but this service can minimize the likelihood of accidental damage, such as a broken screen, water, etc., so the iPhone can be returned to the factory for repair or replacement at a nominal charge. For example, the cost of service is approximately $200, which greatly reduces the cost of repairing the broken screen. As a result, users who choose AppleCare+ service believe it is more cost-effective. Extending the purchase period, allowing users to make a purchase decision within one year, is also a good policy.