If you thought the number of ads that appear while watching a video on YouTube was exaggerated, we’re bringing you “bad news,” because the video site was known to plan to expand the number of ads – for a good cause.
YouTube’will frustrate’ users who only listen to music with more ads
According to the report, YouTube will increase the number of ads that appear between music videos. That, according to the firm, is for a useful purpose: to convince users to pay for the next music service on the site.
It’s no secret that millions of users use YouTube as a music service, and it’s these people, who spend hours listening to music in the background, which the brand plans to target, said Lyor Cohen, global music director of the video site, during an interview.
Many will be wondering if this is good for whom, it seems that this action was taken in an attempt to clear the name of the site about accusations of “damage to the music industry” that have been echoed by many record companies.
Record companies have criticized YouTube for hosting videos that violate copyright and not paying enough to their artists.
According to Cohen, YouTube generated approximately $10 billion in revenue last year, almost all from advertising, and could create even more if you sell subscriptions. Displaying more advertisement in the middle of video clips will certainly “frustrate users a little more” who use the video platform as an alternative to on-demand music services.
“You’re not going to be happy after you’re improvising Stairway to Heaven and get an ad right after that,” Cohen said.
“There are many more people in our funnel that we can frustrate and seduce into becoming subscribers,” he continued.
In the statements, the director also explains that this update will feature exclusive videos, playlists and other changes that will appeal to music enthusiasts.
Bloomberg says YouTube has already funded video production, bringing fans with artists like rapper G-Eazy and Cuban-American singer Camila Cabello.
The new proposal is already being tested by Mountain View employees.