YouTube has shown great interest in producing its own content under the YouTube Originals name. The problem is that many users are not willing to pay to access this type of content. For this reason, the platform would consider changing its strategy. As the Hollywood reporter comments, YouTube could offer free access to all its original content from 2019.
If the rumors are confirmed, in just a few months it would no longer be necessary to pay around $12 a month for access to YouTube Premium, the monthly subscription service of the platform that gives us access to the exclusive series and movies we talked about. Of course, YouTube Originals would have series and movies ads, just like the rest of the videos available on the platform.
In this way, the platform would ensure that its productions reach a larger number of users, which would increase the popularity of YouTube Originals. In addition, everything seems to indicate that YouTube would from now on focus more on producing content with celebrities and Youtubers than on Hollywood-style series and movies.
Despite this change in strategy, the platform will continue to offer access to YouTube Premium. It will be necessary to be aware of the benefits that this program will offer in 2019, although the most important is that subscribers would benefit from the lack of ads across the platform. As always, we are looking for an official announcement from YouTube.