Xiaomi has become one of the most popular brands on the market. Also one of the best sellers, and that is bearing in mind that it was not until last year that we saw great strides in its internationalization. But the company has ambitious sales targets for 2018. They want to reach 100 million phones sold.
Xiaomi expects to sell 100 million phones this year
This would represent a 43% increase over last year’s sales. In 2017, they sold just over 70 million devices worldwide. Mainly markets such as China and India are where the brand sells best.
In 2018, the brand is expected to make the definitive leap to the European market. We have already seen how they have stores in Spain, so it would not be surprising if new stores were opened in other European countries. In addition, it is speculated that the firm would be thinking of making the leap to America in 2018. So it would also become an important market.
Xiaomi is likely to achieve this sales figure, especially if they are able to reach new markets. In addition, some of their phones are becoming a bestseller, such as the Black Shark, sold out in China in 24 hours. So it will be interesting to see if they reach this goal.
Without a doubt, Xiaomi plays with a great advantage and it’s low prices. Their phones are significantly less expensive than their competitors. Something that causes users to choose their devices. We’ll see if they make it to 100 million sales.
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