Tobii Pro has announced a new research tool for immersive VR research. The Tobii Pro VR integration program that works under Tobii’s Eye Tracking Technology and HTC Vive, combined with the Tobii Pro Software Development Kit for research. Thus allowing researchers to collect and record eye tracking data from VR environments and gain insight into Human behavior. And in-depth understanding of human behavior.
Tobii Pro VR Eye Tracking Features
Tobii Pro says immersive VR research will revolutionize the traditional approach. And bring new possibilities in psychology, consumer behavior, and human performance. For example, you can carry out efficient, low-cost consumer research. In practical application, market researchers can quickly call multiple research scenarios to test which design elements can successfully attract the attention of consumers. Or it can work in a safe environment to carry out phobia and anxiety treatment. Also, it can work for some high-Risk industry, or it can provide a safe environment training test and enhance the efficiency and so on.
We already know that the Tobii Pro VR integration solution seamlessly integrates Tobii Eye Tracking technology by retrofitting the business version of HTC Vive and hiding the eye tracking sensor behind the lens. The program is suitable for the most tests at a sampling rate of 120Hz. And the vast majority of people were able to capture the line of sight data without affecting the VR experience. Eye tracking data transmits via standard HTC Vive cable without any external cable. With this new technology, eye tracking data is used with Tobii Eye Chip, so that the CPU load to a minimum.
Tobii Pro also said you can test skills such as surgical procedures in virtual operating rooms. And you can get an unbiased look at what drives decision making and reactions in the virtual world. Tobii Pro also sees significant potential in expanding professional skills training with eye tracking and VR. For instance, a doctor’s eye movements can get tracks while he’s performing surgery. And that data could be used to develop training material for novices.