So we started the morning with some pretty interesting news for users of Google’s advertising products. As Google has just announced in an extensive press release published on its website, the company has decided to simplify the brands of its products for advertisers.
Apparently, the modernization of the brand image of the products for advertisers comes thanks to the feedback received over the last few years, feedback that indicates that there was some confusion with Google products. For this reason, Google’s advertising products will be divided into three main new brands: Google Ads, Google Marketing Platform and Google Ad Manager.
Specifically, the platform formerly known as Google AdWords will become Google Ads, a service that Google hopes to promote as the advertisers’ gateway to the company’s advertising products. From here we can buy ads for the popular search engine, YouTube, Google Play and much more.
In the case of the Google Marketing Platform, the new brand combines the capabilities of DoubleClick Digital Marketing and Google Analytics 360, two popular analysis and statistics tools for advertisers. Google Marketing Platform includes several new features of interest to companies that are used to buying ads from the company, such as the new Integrations Center, which will allow you to learn all the ways to connect to Google tools.
Finally, from Google Ad Manager we can perform all the tasks we used to do from DoubleClick Ad Exchange and DoubleClick for Publishers, that is, everything related to monetization. As we can see, this is an important simplification that will greatly facilitate the use of Google products. In particular, the modernisation of the brands will be available as of this July.