Microsoft and the coalition will quit smoking characters, just like Netflix will do with his next series and movies.
Microsoft and the Coalition have confirmed that they will stop making smoking characters and will withdraw any reference to tobacco in future deliveries of the saga.
Gears 5 will arrive on PC and Xbox One next September 10.
The anti-tobacco organization Truth Initiative contacted the developer a few months ago with the proposal, and the companies were enthusiastic about the idea.
“I’ve seen first hand the devastating effects that smoking can have on people. It has always been important to me to avoid smoking being a narrative tool, so we decided not to glorify it in Gears 5 anymore,” said Rod Fergusson, director of the study.
The Gears of War saga plays a very important role within the American eLeague, and indeed the Gears eLeague Summer Series will take place on July 13th and 14th. And in all this, Seth Ledetsky, Vice President of Sales at Turner Sports, said that “it took a lot of time and effort, but it’s the right image that eLeague and the game should convey.