Google has recently rolled out updates for its email application, Google Allo, available for download on both Android and iOS. The updates include animated emojis, GIFs, and enhanced integration with the wizard feature.
However, these new versions do not address the existing complexity of the publisher’s offer.
Google introduced Allo last September, aiming to present its vision of what a “WhatsApp” should be. Despite receiving numerous updates, the application has not undergone major changes. The 7.0 updates released for Android and iOS last night are unlikely to alter the current situation.
Animated Emojis, GIFs…
Several noteworthy features have been introduced. Users can now insert animated emojis, specifically those from Google, and the function to enlarge text works seamlessly with them. Additionally, adding GIFs is now more straightforward; users simply need to touch the smiley icon and drag the screen left to bring up the integrated search.
The updated Google Allo also streamlines the use of the wizard in conversations. It can be accessed through a small button to the right of the editing area, allowing users to ask questions. The responses are seamlessly integrated into the conversation and are visible to all participants.
- Download Allo 7.0 for Android
- Download Allo 7.0 for iOS
Google Allo Messaging: The Complex Landscape
Despite Google’s efforts to enhance certain functions and make the application more “fun,” Google Allo struggles to find its audience due to the publisher’s perplexing choices in the messaging field.
Google already had Hangouts, which could have evolved into a more user-friendly interface. Hangouts was already multi-platform and accessible from conventional computers. However, instead of evolving the existing service, the company chose to launch a new one, further fragmenting its features. Unlike WhatsApp or Viber, Google Allo cannot make audio or video calls. Only Duo allows video conferencing, and only for two participants. Audio calls are absent in both applications.
Understanding the direction Google is taking with such a complex offering is challenging. The messaging market is highly competitive, with ubiquitous platforms like Facebook Messenger and WhatsApp, each boasting over a billion users. Additionally, Google promotes its own Android Messaging (formerly Messenger), using the RCS standard to enhance SMS functionality.
Google would have benefited more by offering a unified and identifiable solution rather than splitting functionality across dedicated applications. Not to mention some features, like audio calls, have been neglected. Hangouts remain relevant and could have been improved to compete effectively. Google recently launched Meet, a professional version of the service, indicating a potential shift towards business-oriented communication.