The company stopped publishing quarterly reports on the number of iPhones sold during the period when the Apple smartphone market began to show signs of saturation and demand for price elasticity. In addition, the public documentation that will be distributed at the same time as the press release does not recently include percentages for all categories of products and services. These can be heard in management’s comments on the quarterly report, and the quarterly event log is very useful in this regard.
Formally, on September 28 this year in the fiscal calendar of Apple ended the fourth quarter of 2019, but out of convenience, we will call it the third quarter. The total turnover of the company reached 64 billion dollars, which is 2% more than in the same period last year. Despite the moderate growth, it was a record third-quarter revenue for Apple and in line with the company’s own forecasts. Exchange rate movements caused a loss of approximately $1 billion as 60% of Apple’s revenue is generated outside the United States.
Apple continued to discuss geography and reported record quarterly sales in the following regions: America, Asia Pacific, and Mainland China. Annual sales reached new records at the end of September in the US, Canada, Brazil, the UK, France, Germany, Italy, Poland, South Korea, Malaysia, the Philippines, and Vietnam.
iPhone sales continue to account for more than half of the company’s total sales. Apple’s smartphone sales in the last quarter were $33 billion, down 9% from the third quarter of last year. It is important to note that management sees positive trends even as the negative momentum slows. In the second quarter, the decline in iPhone sales reached 12% and in the first half of the year – 16%. The eleventh series of smartphones were enthusiastically received by the public but had no time to make a significant impact on third-quarter statistics. In all regions of Apple’s presence, iPhone users have updated their historical maximum.
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